Response trend
Daily completed responses across the field period.
Benchmark progress
Milestones for internal readiness and external packaging.
Island mix
Keep this balanced enough for territory-wide directional claims.
Internal highlights
Auto-generated readout for the internal team.
Top reasons for off-island purchasing
These are the strongest evidence points for market leakage.
Retailer preference
Useful, but secondary to leakage, price, and intent metrics.
Monthly household spending
Directional purchasing power for groceries and essentials.
Expanded local retail likelihood
This is your conversion-intent metric.
Affordability importance
Core signal for price pressure and consumer sensitivity.
Requested product categories
Helpful for assortment positioning and gap analysis.
Sample quality checks
Internal data integrity and readiness indicators.
| Metric | Status | Interpretation |
|---|---|---|
| Upload data to populate sample quality metrics. | ||
Benchmark tracker
Use this to decide when data is strong enough for wider packaging.
Field mapping and auto-detection
Review which CSV columns the dashboard is using.
Live Jotform sync
Connect to Jotform and pull submissions from form 260862599215062. This is the fastest way to automate the dashboard now.
Upload Jotform CSV
Drop a Jotform CSV export here, or choose a file. The dashboard will auto-detect question fields and render the interface.